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My Startup Secret Weapon: My Parents

January 6, 2017
My Startup Secret Weapon: My Parents

Starting a business is hard. No one will deny that, but I have a secret weapon: My parents.

My Startup Secret Weapon: My Parents

My Parents

My parents are wonderfully kind, incredibly supportive people. They don’t care about growth. They don’t care about cash flow. My parents just want to see me smile.

I have had a fairly unconventional career. I moved away from home at 17. I quit my first job after 2 months. I left consulting to take a chance on some startup. Spent a few months living in Colombia in a city made famous by Pablo Escobar. Finally, I spent 3 years at Google and left to start a flower business. With each decision I followed my gut and did what I thought was right, and with each decision they remained patient, thoughtful and supportive.

From New York to Singapore

I grew up in New York. I am an only child. My first job moved me to Chicago. It wasn’t so far. They would always call. I would always call. Every few months we would visit each other.

I remember the first time they visited. Even without saying anything, I could sense how much they missed me. How they missed having me home. Instead of convincing me to head back to New York, we just hugged and talked. They were content just knowing that I was happy.

Then I moved to San Francisco. It wasn’t too much further. It was a similar story when they visited me. I remember laughing at lunch, sightseeing in Napa, and having fun with each new experience. Of course they wanted me home, but all they said was ‘I love you, Steven’.

Then I moved to Singapore. I don’t think my parents knew where Singapore was. My parents’ only son now lives on the other side of the world, in a country that they have never dreamed of visiting.

I know it’s hard on them. It’s honestly hard on me too.

Startup Dreams vs Family

So now I live far away doing something that I love to do. They can see my passion. They know my dreams. I want to disrupt the flower industry, but they just want me to marry a nice, Jewish girl. Oh, well.

Every single step I take, I take because they have paved the way. Every single time I feel down, I muster enough strength to get back up because of what they have taught me. Every single time I need someone to lean on, they are there.

There is really only one thing left to say: Thank you. I love you Mom and Dad. You are truly amazing and wonderful parents.

If you are reading this, please just go home and tell your mom and dad you love them.

My Startup Secret Weapon: My Parents

A Better Florist provides same day delivery for fresh, hand-crafted flowers. Designed by our professional florist, each bouquet is stunning and long-lasting. We make it easy to send love to the people you love. Follow us on Facebook and Instagram to get more promo codes and discounts off blooms!

Flower Guide

What to Consider When Buying a Christmas Tree This Festive Season

December 22, 2016
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Christmas is all about family and love. But if there’s one thing that can make your Christmas special this year is a real Christmas tree. But how do you find the perfect one? We’ve created a short and concise guide that will lead you to find your dream Christmas tree.

Buy Local

Think about where the trees are grown. Although it’s real, a lot of the trees are imported from foreign countries such as the UK. Make sure to buy your tree from the locals, and you’ll not only support your community but significantly influence the reduction of carbon footprints on the environment. Go green!

Take Measurements

Although it seems irrelevant, measurements are quite important. When you go to a tree farm, it’s very difficult to determine whether your perfect tree will fit your room. Sometimes it’s too big or too small. So before you leave your home to go on a tree hunt, take measurements so you know which tree is actually perfect for you.

Check for Fallout

Pine needles fall off, and that’s inevitable, but when you’re choosing your Christmas tree, you need to go for the one that’s cut most recently. Make sure to ask when it was cut, and test it by giving it a firm tap on the ground. If there’s too much fallout, it is highly likely that it’s not actually that fresh and you should keep on looking. 

You can also gently stroke the tree branch and if the needles are flexible and don’t fall out, it’s a recently cut tree.

Which Type? 

There are many different variations to a Christmas tree, but you don’t have to go through an encyclopaedia to find out which one is the best. It all comes down to personal preference and look anyways, but you can choose from the traditional kind or the non-drop variety, which in essence means, there’s more needle retention. 

If you’re looking for trees with good needle retention go for a Scotch Pine or white pine. Noble fir is one of the most common Christmas tree and one that performs the best in Singapore’s climate, so if you’re in Singapore, A Better Florist suggests you go for the Noble Fir. 

It all comes down to choosing the tree that suits your needs. But, if there’s one thing we all can agree on, is that there are no bad Christmas tree, only different ones. May the hunt for the perfect tree begin!

A Better Florist provides same day delivery for fresh, hand-crafted flowers. Designed by our professional florist, each bouquet is stunning and long-lasting. We make it easy to send love to the people you love. Follow us on Facebook and Instagram to get more promo codes and discounts off blooms!