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blooming your cafe

Flower Guide A Better Florist

The Designer’s Guide to Blooming Your Café

March 29, 2017
Blooming Your Cafe | A Better Florist

How many times have you visited a café this week? At least once a day, maybe? After all, cafés have become essential locations for on-the-go professionals. A good coffee shop is a workplace, a meeting place, an escape from the daily grind and a quick stop for a pick-me-up. This is why, apart from quality coffee, the vibe of the place is an important concern. Café owners make sure their shops are classy without being intimidating. Lush and cosy settings can draw people in, which is why entrepreneurs incorporate fresh cut flowers into their décor for a touch of style.

Flower Power

Flowers are pretty, but also functional. Aesthetically, they add a splash of color to an otherwise drab space. In terms of ambience, flowers add warmth and create a cosy atmosphere. They bring life and brightness to a space. In fact, a study on the home ecology of flowers found several emotional benefits to having flowers in your environment. They provide an energy boost, chase the blues away and make people more compassionate.

Now you know why certain coffee shops make you feel extra perky and energised after your coffee run. As it turns out, it’s not just the caffeine.

Choosing Flowers for Your Café

The conditions of a place can contribute to the lifespan of cut flowers, such as the temperature, humidity and amount of sunlight. Upscale and restaurant-type cafés can benefit from romantic and aromatic flowers like roses, carnations, dahlias and lilies. These (usually) indoor establishments are much kinder to more delicate varieties of flowers due to the temperature and humidity. Just like us, flowers love air-conditioning too.

For outdoor and open space cafés, go for the hardy variety of blossoms. The heat and humidity in outdoor settings can make flowers wilt faster. Long-lasting flowers include zinnias, carnations and orchids. Wildflowers in mason jars also fit the casual and laid-back ambience of hip shops and industrial-type concept cafés.

Flowers can be an afterthought for most café owners, but details are very important. A cosy vibe and “Instagrammable” space can make your place a hit with social media-savvy customers and yes, I’m talking about those people who take photos of their food. Pretty blooms can instantly score you a free promotion.

Lengthening the Life of Cut Flowers

Sadly, if you’ve ever received a bouquet of flowers, you know just how quickly those blooms can wilt away. To see how long your roses will last, India Sturgis tested roses from various florists and found that at most you have about a week of perk and perfume from your blooms.

To help extend their life, here are a few standard tips to lengthening the life of cut flowers:

  1. Remove any dirt or rotting leaves from the stems of the flowers to avoid any bacterial growth.
  2. Place the flowers in a clean container filled with distilled water. Remember to replace the water daily.
  3. Make sure the leaves don’t touch the water in the vessel because this would promote rotting.

Usually, florists include packets of preservatives or flower food which you can mix into the water to keep your flowers hydrated and prevent the growth of bacteria. Make sure that you check the instructions on the packet for the ideal amount of water you’d need. With a plant food solution, rather than replacing the water daily, you can opt to change it when the water gets cloudy.

Alternatively, you can always DIY your very own preservative solution. Some common household items you can use as flower preservatives are soda, hair spray, apple cider vinegar, aspirin, bleach, copper coins, sugar and vodka. So maybe save that last shot of vodka for your flowers rather than your liver.

If you follow care instructions carefully, some flowers could last as long as two weeks. Still, cafés need to replenish flowers every week or so for optimum freshness. Fortunately, you can now easily sign up for a floral subscription with your online florist. This way you actually get curated and in season flowers for the freshest possible quality of blooms, fuss free! At A Better Florist, you can get your flowers whenever, wherever and however you like them. For more details, reach out to kate@abetterflorist.com.