Flower Guide

Why On-Demand Delivery Is Changing Flower Delivery One Bouquet at a Time

July 27, 2017

Why On-Demand Delivery Is Changing Flower Delivery One Bouquet at a Time

It’s a known fact that on-demand delivery for a large variety of products and services is becoming more and more popular — and flower delivery is one area where this business model has considerably changed and improved over time. CarPal sheds light on what the-demand delivery sector means for the flower industry and what it has to offer when coupled with tech.


If we look at the traditional floral industry model, we’ll quickly realize the process involves so many steps from farmers growing the flowers to sending the flowers to distributors, who sell them to wholesalers, who then finally sell them to florists.


While the flower industry has always thrived, there have also been numerous challenges throughout the journey; but in today’s digital era, there is definitely a renewed interest in flowers as online florists have made buying flowers easier and more accessible.


Today, the process of ordering flowers is much simpler, allowing you to easily browse online and selecting from a large variety of well-curated blooms.  


One avenue that helps to speed up the process is on-demand delivery, which aims to eliminate the long, cumbersome international supply chain that transports fresh blooms to consumers in a cool environment. Instead, on-demand delivery pledges to focus on sourcing fresh flowers that don’t spend weeks in a cold-storage warehouse.


Because of the long supply chain process and without a sustainable solution, the consumer will probably get a product with a short shelf life at an inflated price.


But what on-demand delivery seeks to do is to considerably cut the farm-to-vase time, so that flowers can last longer in the customer’s home. On top of focusing on ethically-sourced flowers, many online flower delivery businesses even pledge one-hour delivery of fresh bouquets.


Leverage flower services with technology

There is a growing recognition that on-demand delivery can be key to operational efficiency, customer satisfaction and cost reduction. And today, modern technologies such as delivery management softwares have opened new doors, driving the traditional flower delivery ecosystem to new heights.


Communication is key


In the flower delivery business, coordination is the fine line between success and failure. This means focusing on visibility and communication between customers, your drivers and third parties that are essential for last-mile delivery.


As flowers are time-sensitive, knowing when the product leaves your hands and when it gets in the possession of your customer is a crucial step in the delivery process.


What’s beneficial is that with the use of a smart device, both companies and consumers can make use of tools that enable delivery providers to update customers on their order status in real time.


For instance, customers can be alerted when their order has been shipped, and the delivery provider can provide information regarding expected delivery date and time and whether a customer signature is required. Also, the customers will also be notified when a package is available for pickup at a pickup location.


Keep customers satisfied

With the boom of online shopping, consumers’ expectations have also changed considerably. We want faster and better services, but what makes such service level feasible is ensuring to constantly manage and optimize deliveries on-the-go and automate the processes.


Simplify the delivery process

By making on-demand delivery a quintessential part of the business, online flower delivery companies can focus more on the product itself as well as accepting and preparing online orders. This will definitely be a more effective way to operate an online business without the hassle of arranging deliveries.

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